In a wide sense, it can be said that the more object-driven a relationship between a prospect and a product is, the easier the individual can buy a product. If we consider the buying taxonomy (AIDA), we will see that there are three different approaches to buy: the rational, the ethical and the impulsive approach.

The more ethical the buying process is, the less legitimate the influence on buyers. The more massive the buying process, the less it is influenced by rationality.

The questions that will be answered during the Unicist Tweetinar are:

1. For what type of products or services has the unicist object driven marketing process been designed?
2. Why is marketing a complex problem?
3. Are there individuals involved in the object driven marketing process?
4. Why is it necessary to begin with a personal communication and close with a personal closing process?
5. Are brochure objects or communications? What is the difference between communication and marketing objects?
6. Which are the weaknesses of this type of marketing?
7. What conditions needs to be given to use this type of marketing?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.

This Tweetinar (June 28, 2010) by Peter Belohlavek will give you access to the unicist methodology for Complexity Sciences to deal with Marketing Mix as a paradigmatic case of an adaptive system.

This will give you access to an ontological approach and the use of objects to manage the marketing mix as a complex adaptive system.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Martin Alvaro
Resident PM Manager

NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.

Wisdom can be defined as the capacity of an individual to integrate idealism and realism with value adding actions.

The characteristic of individuals who achieved wisdom is that they had multiple masters that had an authoritative role in their lives. These roles are still in force and they still admire them.

Admiration and functional envy are the concepts that allow achieving wisdom. Individuals who admire others’ achievements and deeds have the opportunity to achieve wisdom, but only if they pursue the objective of adding value in an environment. Functional envy drives individuals to achieve goals.

Individuals with conflictive relations with authority can never achieve wisdom. They might be extremely erudite, extremely hard workers but they will never be able to integrate idealism and realism with a value adding attitude in their environment.

The apparent paradox of wisdom is the need of multiple masters. It is said that disciples are those learners who overcome their masters. But wisdom, defined as the space where an individual has been able to integrate idealism and realism with value adding actions, cannot be overcome.

Competing with a master in a field where s/he is wise is a demonstration of the prevalence of the need to gain over the need to add value. Multiple masters make wisdom accessible.

Erudition is not analogous to wisdom; it might be different or a fallacious “version” of wisdom. Wisdom implies action while erudition does not.

Achieving wisdom cannot be a goal for a wise person; wisdom is the consequence of the action of an individual but does not cause it. It is unwise to try to achieve wisdom.

That is why wisdom is a pathway with multiple masters. Masters are ordinary or extraordinary people who have achieved wisdom in some field. Look for them while you continue adding value.

To achieve it you need to abandon your modesty and expand your humbleness.  Wise people do not need to be right, just functional.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.

The human approach to strategy is defined as the conscious planning of human beings to influence the environment when such environment is uncertain, risky, complex or conflictive.

Influencing implies that the actions of a developed strategy will occur in the future.

The unicist strategic approach implies the building of a natural complementation with the “client” and a competitive strategy with “competitors”.

Strategy building implies a conscious behavior; therefore it implies intuitive but also emotional and rational conducts. Respecting taxonomies diminishes the risk of fallacies and paradoxical results. Pilot testing is necessary to secure the validity of a strategy.

The questions that will be answered during the Unicist Tweetinar are:

1. What is the Unicist Strategy for?
2. Why is it called Unicist Object driven Strategy?
3. Why is it said that “Battles are won or lost before they are fought?
4. Is the Unicist Strategic approach an action driver or an energy conservation function?
5. What do you define as a maximal strategy, and what are they for?
6. How do you define a minimum strategy and what is necessary to develop them?
7. What is the catalyst of the minimum strategy and how does it work?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.

“The cost of a glass is in its solid;
its value is in its hollow.
Its cost has no value.
Its value has no cost.
But both of them are within the glass.”

“The cost of education is given by teaching;
its value is given by learning.
Teaching has no value.
Learning has no cost.
But both of them are within education.”

“The one who ignores is blind.
The one who ignores, but thinks he doesn’t,
is not only blind but deaf.
God and fools know everything,
But fools need to be right.”

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.

Adaptive systems are in permanent motion. Therefore the knowledge of their nature is necessary in order to establish fixed points to influence them.

To apprehend an adaptive system it is necessary to have the questions to grasp what is behind the apparent actions. This is what makes evolution possible.

“Action-reflection-action” is the process that needs to be followed to influence an adaptive system’s environment.

The basic questions that need to be posed at the different levels of logical thinking and reflection are:

Why? – Conceptual thinking and reflection
What for? – Scientific / systemic thinking
What? – Analytic thinking
How? – Operational thinking

When reality is approached based on responses instead of question it is degraded to the pre-concepts that individuals have in their minds. This drives necessarily to parallel realities and involution.

The acceptance of this fact fosters a change of the educational systems. In the real world, students are basically evaluated based on the responses they are able to provide.

Approaching reality based on questions has become a “Martian” behavior. But the integration of both questions and answers is needed to generate evolution.

Conservatism rules, because it needs to foster predefined responses. The future generations will have to pay the prices the present generation doesn’t want to pay.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.

Micro-segmentation is the pathway to exert influence on real clients. It is based on the discovery of the unicist ontological market segmentation.

It allows managing and influencing buying actions and defining the limits of commercial possibilities.

Concepts and Fundamentals sustain human attitude and support this segmentation model. Anthropological life-styles allow defining the context of the commercial activities.

The questions that will be answered during the Unicist Tweetinar are:

1) What triggered the development of the ontological market segmentation model?
2) What is the unicist ontological segmentation model?
3) Fundamentals structure the ontology of human behavior. What are they for?
4) Which are the elements that integrate the unicist ontological market segmentation?
5) What is the universal unicist ontological market segmentation for?
6) What is the ontological micro-segmentation of markets?
7) How is the micro-segmentation used in marketing?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.

June 1976 was the beginning of the research of evolution in the field of complexity science. It was focused on approaching the nature of reality which required an ontological approach to the basic research and an object driven approach in the field of application.

The research drove to the discovery of the ontogenetic intelligence of nature, the unicist ontology, the unicist logic, the complexity science research methodology and the human ontointelligence.

This provided the basic knowledge to develop more than 3,500 applicative researches in the field of individual, institutional and social evolution that were finished until September 2010. The research work is still ongoing.

We would like to share with you this celebration giving you access to the book on:

Unicist Ethics: The Ethics of Doers

We consider it will allow you to expand your boundaries in work and businesses.

You can access the book at: http://www.unicist.org/deb_doers.php

This anniversary is a very special one, because it follows a turning point in our global expansion that took place during the last year.

Executive Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 ontological researches in complexity sciences, developed since 1976 until September 2010, applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.